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The Official Blog of
the Path of the Blue Eye Project
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Attend the Webinar: Digging Deeper to Understand Digital Health Moms

Last week, my firm Enspektos, LLC released a report focusing on the rise of digital health moms. It outlined how moms are using a variety of digital channels and the challenges and opportunities associated with communicating with them about health via social and online media.  I’m happy to say the report has been well-received.

Today, I’m inviting you to participate in a free Webinar where we will dive deeper into the report’s findings and hear commentary from two noted digital and women’s health experts, Jane Sarasohn-Kahn and Kelley Connors.  The Webinar will feature:

  • NEW data from Enspektos’ digital health moms study, including information on how mothers of various racial and income groups use the Web for health and the impact of social networks on perceptions
  • A discussion of the fundamental forces shaping how mothers are encountering health content online and how health marketers and communicator can leverage them
  • Why our fascination with  mobile health apps may be misguided and how best to harness them as part of a larger health and wellness strategy
  • An examination of several current communications and marketing initiatives targeted toward women and moms and how they could be improved

Please see below for additional information on the Webinar and details on how to register.

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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Infographic Novel Outlines Six Habits of Highly Successful Health Marketing Communications Pros

A while back, I launched the online health marketing communications community, the Path of the Blue Eye Project, by publishing a graphic novel of the same name.  Since the Project was introduced, I’ve watched the digital world evolve from a text-based medium to one where visual content is taking center stage.  In fact, some have suggested that a new subsection of the Web is evolving called the Imagesphere.  I wholeheartedly embrace the trend toward visual communication, as I’m most comfortable “speaking” in images.

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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Learn the Five Forbidden Secrets of Digital Health Masters

When I was a kid growing up in New York City, I had a Saturday afternoon ritual: watching martial arts movies (with bad English dubbing) that were played on Channel 5′s Drive in Movie series.  Channel 5 is now Fox, but anyone who grew up in New York during that time will know how incredibly bad, but insanely addictive these Kung Fu epics were. Part of their appeal was that many focused on the rise of the  young hero.  A down-on-his luck student or peasant travels the world to defeat evil by learning the secret fighting techniques of martial arts masters, including Shaolin monks.  These wise men (and sometimes women) would always have a powerful fighting style and philosophy that could defeat any foe or overcome the most difficult challenges.

In our fast-paced, confusing digital and social world, wouldn’t be nice to have a series of tools and techniques that will help you not only keep up, but stay ahead of the curve?  I’ve traveled the virtual world quite a bit over the years and have gathered five forbidden secrets I’ve learned you can use to drive your digital health success.  I’ve learned these tips via lots of conversations (with Digital Masters) and deep thinking of my own on how to solve common problems. They are forbidden because with them you might become too powerful.  And, if you’ve watched as many martial arts movies as I have, you know the dangers of having too much power. Without further ado, following are the secrets.

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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Majority of Online Moms Say Social Networks Influence Their Opinions About Health and Wellness, But There’s More to This Story

Today my firm Enspektos, LLC released a new report titled “Digging Beneath the Surface: Understanding the Digital Health Mom.”  It provides new data on how online moms are using a range of digital technologies including mobile and social networks for health.  There are two main messages from the report.  The first is that moms are relying on the Internet and (to a lesser extent) social networks for health content.  In addition, 53% of online moms say social networks like Facebook have influenced their opinion of health and wellness topics.

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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Can Social Media Change Health Behavior? For Facebook’s Organ Donation Push the Answer is Yes

Over the past few months I’ve been focusing heavily on the question of whether social media can activate and change health behavior.  In an e-book published via my firm Enspektos, Justifying the Digital Health Content Investment, I outline how online/social content can serve as a trigger for health behavior change, motivate people and increase perceived ability to act (see the ebook and  BJ Fogg’s Behavior Model for more on these concepts).  Today, we’re witnessing a very powerful example of how social media can play a role in health behavior change, while delivering significant economic and medical benefits to society, in Facebook’s organ donation push.

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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