Posted in Collaboration, Public Health on Aug 31st, 2009
Since we launched the Path of the Blue Eye project in July, I have had the pleasure of being “introduced” to hundreds of organizations, individuals and initiatives as they have joined our movement via Twitter, Facebook and e-mail. Late last week while going through the profiles of those who are following the project’s Tweets on [...]
Posted in Social Marketing, Social Media on Aug 24th, 2009
Wordle Text Content Sources: Wikipedia, Weinreich Communications
Social Marketing Truth bitly links to Nedra Weinreich’s article Social Marketing vs. “Social Marketing” Smackdown
Did the image above grab your attention? I hope so. (If you haven’t looked at it yet, do so now.)
I hope you forgive my poor design skills (and hyperbole), but I developed this poster to [...]
Posted in Case Studies, Social Marketing on Aug 16th, 2009
Today’s health care communications lesson is brought to you courtesy of Whole Foods …. I mean John Mackey.
John Mackey’s stepped in it again. The libertarian CEO of natural-foods behemoth Whole Foods was investigated last year by the FTC and SEC after badmouthing competitor and takeover target Wild Oats in anonymous comments on a Yahoo! forum. [...]
Posted in Collaboration, Edutainment, Health Marketing on Aug 12th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
During his career, the popular musician Bruce Springsteen has sung many profound lyrics, but he was wrong when he sang these: “57 Channels and Nothing On.” [...]
Posted in Pharmaceutical Marketing on Aug 7th, 2009
Image Source: Kiera’s Corner
Over the past week, Jonathan Richman of Bridge Worldwide and Tom Hespos of Underscore Marketing have been having a bit of a tiff. Richman says that the future of pharma is not all “social.” Hespos disagreed, saying that drug firms have no choice but to take a more “people centric” approach [...]
