http://blog.pathoftheblueeye.com/2009/08/07/talking-about-drugs-back-to-basics/ Smashing Silos & Encouraging Collaboration in Health Marketing Communications Sun, 16 Oct 2011 16:48:36 -0400 http://wordpress.org/?v=2.8.5 hourly 1 http://blog.pathoftheblueeye.com/2009/08/07/talking-about-drugs-back-to-basics/comment-page-1/#comment-23 ellen hoenig Fri, 07 Aug 2009 15:00:14 +0000 http://blog.pathoftheblueeye.com/?p=241#comment-23 Great Post! Might add that its critical that pharma speak in a language that their customer can understand and appreciate; provide value from the customer's POV and not the brand's...so agree about media neutral--all the data still supports that consumers get their info from more than one place, a mix of online and offline (PEW)--so surrounding the 'target' consumer best--to your point go where they are and speak in their language! Great Post! Might add that its critical that pharma speak in a language that their customer can understand and appreciate; provide value from the customer’s POV and not the brand’s…so agree about media neutral–all the data still supports that consumers get their info from more than one place, a mix of online and offline (PEW)–so surrounding the ‘target’ consumer best–to your point go where they are and speak in their language!

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