Posted in Collaboration, Social Marketing on Aug 4th, 2009
Nearly a year ago, noted social marketing expert Craig Lefebvre began leading a charge to develop a global association dedicated to “promoting and improving the practice of social marketing across all sectors of human and social development.” Lefebvre and his partners have a broad and ambitious vision. They are seeking to bring a highly diverse [...]
Posted in Explaining the Path on Aug 3rd, 2009
This is the first in a series of articles focusing on the real-world implications of the Path of the Blue Eye.
Since I launched the Path of the Blue Eye project last month, I have had many great conversations with people from across the health marketing communications industry about the initiative. As it turns out, [...]
Posted in Case Studies on Aug 3rd, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
Unilever embraced the power of the “groundswell” with the Dove’s Campaign for Real Beauty.
Josh Bernoff of Forrester Research and Charlene Li (now of the Altimeter Group) [...]
