Posted in Uncategorized on Sep 30th, 2009
I recently read a Wall Street Journal article about the use of Twitter and social networking sites to track consumer feedback. While this has been done for some time in other industries, the health insurance industry has been slow to adopt such strategies. Despite HIPPA challenges, companies such as WellPoint and Aetna now have Twitter [...]
Posted in Health Marketing, Social Media, Technology on Sep 29th, 2009
With the launch of Google SideWiki, health organizations and the marketing communications pros that serve them have been hit with another potentially significant technological development.
I’ll get back to Google SideWiki in a moment, but first, I want to bring up a point that’s highly relevant to Google’s new tool. Over the years, I’ve had a [...]
Posted in On Collaboration on Sep 27th, 2009
Since we launched the Path of the Blue Eye project earlier this summer, we’ve been excited and pleased to see that so many people have joined the movement. In addition, without the support of the following bloggers, we would not have as many people (nearly 300 to date) following the project via Twitter, Facebook and [...]
Posted in Explaining the Path, Health Marketing on Sep 24th, 2009
This is the second in a series of articles focusing on the real-world implications of the Path of the Blue Eye.
In the previous article in this series, I focused on the first mantra of the Path: “There is a difference between hearing and listening.” (Speaking of listening, non-profit and social media communications expert [...]
Posted in Collaboration, Public Health, Social Marketing on Sep 24th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
I subscribe to the CDC’s “health tips” text messages and recently received a message reminding me to get enough sleep. Specifically it said: Get plenty of [...]
