Posted in Health Marketing, Public Health, Social Marketing on Oct 30th, 2009
Have you seen the video of Philip Spooner? This elderly man from Maine has become an Internet sensation after his moving testimony about same-sex marriage.
How did Philip Spooner frame his message?
The textbook Marketing Public Health discusses the concept of framing at length. The authors define framing as the way an issue is presented to an [...]
Posted in Collaboration, Global Marketing, Social Media, Technology on Oct 29th, 2009
Over the past few months, I have had the pleasure of meeting many interesting and innovative health marketers from around the world. One of them is Ángel González, Founder & CEO of Ideagoras, a boutique marketing agency focusing on social technologies based in Madrid Spain.
González has been building a vibrant community of European health marketers. [...]
Posted in Data First, Health Marketing, Marketing Strategy, Social Media on Oct 28th, 2009
Update: Learn what Boomers want from health organizations using social media to communicate here.
I saw an interesting tweet winging its way around the health marketing twitosphere this morning focusing on whether Boomers are using social media. The tweet was generated by Dan Dunlop who wrote a post earlier today titled “Social Media to Reach Boomers: [...]
Posted in Uncategorized on Oct 23rd, 2009
We’ve watched the ad and witnessed the controversy. Now, we’re asking: “What’s next?”
Earlier this year, Rethink Breast Cancer released a memorable and (in)famous public service announcement (PSA) that was seen around the world. Produced with the visual and sensual focus on “boobs” – specifically those of Aliya-Jasmine Sovani, a host at MTV [...]
Posted in Case Studies, Health 2.0, Health Policy, Public Health, Technology on Oct 22nd, 2009
Microsoft recently launched its H1N1 Response Center online, and I had the chance to speak with David Cerino, General Manager of Microsoft Health Solutions Group (the man from HealthVault) and Arthur Kellermann, MD, Professor of Emergency Medicine and Associate Dean at Emory School of Medicine, about this new creation at the time of launch about [...]
