Comments on: H1N1 Communications: Is HHS Winning the Social Media Game, But Failing Where it Counts the Most? http://blog.pathoftheblueeye.com/2009/10/09/h1n1-communications-is-hhs-winning-the-social-media-game-but-failing-where-it-counts-the-most/ Smashing Silos & Encouraging Collaboration in Health Marketing Communications Thu, 11 Mar 2010 06:43:03 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: The Failure of H1N1 Communications « In Case of Emergency http://blog.pathoftheblueeye.com/2009/10/09/h1n1-communications-is-hhs-winning-the-social-media-game-but-failing-where-it-counts-the-most/comment-page-1/#comment-400 The Failure of H1N1 Communications « In Case of Emergency Fri, 16 Oct 2009 04:00:17 +0000 http://blog.pathoftheblueeye.com/?p=406#comment-400 [...] Walking the Path: Smashing Silos and Encouraging Collaboration in Health Marketing Communications. One particular post stood out to me. In this post, the author thinks the CDC did a good job on educating people about H1N1 by utilizing [...] [...] Walking the Path: Smashing Silos and Encouraging Collaboration in Health Marketing Communications. One particular post stood out to me. In this post, the author thinks the CDC did a good job on educating people about H1N1 by utilizing [...]

]]> By: Fard Johnmar http://blog.pathoftheblueeye.com/2009/10/09/h1n1-communications-is-hhs-winning-the-social-media-game-but-failing-where-it-counts-the-most/comment-page-1/#comment-373 Fard Johnmar Mon, 12 Oct 2009 18:55:02 +0000 http://blog.pathoftheblueeye.com/?p=406#comment-373 Mike: Thanks! I'll take a look at the new site CDC put up about myths/facts about the H1N1 vaccine. If anyone else is looking for info about it, it can be found here: <a href="http://www.flu.gov/myths/index.html" rel="nofollow">http://www.flu.gov/myths/index.html</a> Mike:

Thanks! I’ll take a look at the new site CDC put up about myths/facts about the H1N1 vaccine. If anyone else is looking for info about it, it can be found here: http://www.flu.gov/myths/index.html

]]> By: Mike Newton-Ward http://blog.pathoftheblueeye.com/2009/10/09/h1n1-communications-is-hhs-winning-the-social-media-game-but-failing-where-it-counts-the-most/comment-page-1/#comment-372 Mike Newton-Ward Mon, 12 Oct 2009 18:47:32 +0000 http://blog.pathoftheblueeye.com/?p=406#comment-372 To you personally, I add that the H1N1 vaccine is made exactly like the seasonal flu vaccine, except it has the novel H1N1 virus particules, rather than the seasonal ones. (Think of it as your mom's family soup recipe; made the same way, with loving care; but this time she put chicken in it, instead of beef!) The H1N1 is actually being test MORE for safety than the seasonal flu vaccine, which has been used safely for years. If I were in a priority group for the vaccine, I would get it as soon as it was available! To you personally, I add that the H1N1 vaccine is made exactly like the seasonal flu vaccine, except it has the novel H1N1 virus particules, rather than the seasonal ones. (Think of it as your mom’s family soup recipe; made the same way, with loving care; but this time she put chicken in it, instead of beef!)

The H1N1 is actually being test MORE for safety than the seasonal flu vaccine, which has been used safely for years. If I were in a priority group for the vaccine, I would get it as soon as it was available!

]]> By: Mike Newton-Ward http://blog.pathoftheblueeye.com/2009/10/09/h1n1-communications-is-hhs-winning-the-social-media-game-but-failing-where-it-counts-the-most/comment-page-1/#comment-371 Mike Newton-Ward Mon, 12 Oct 2009 18:42:51 +0000 http://blog.pathoftheblueeye.com/?p=406#comment-371 Good post. One thing this points out is the marketing maxim that information/education alone my be necessary, but not sufficient, to move the needle on behavior change. Some remedies? Use spokespeople various segments of the public find credible--including people that seem like themselves. Use more interpersonal (vs. mass) communication. Emphasize the benefits of the vaccine. Good post. One thing this points out is the marketing maxim that information/education alone my be necessary, but not sufficient, to move the needle on behavior change. Some remedies? Use spokespeople various segments of the public find credible–including people that seem like themselves. Use more interpersonal (vs. mass) communication. Emphasize the benefits of the vaccine.

]]> By: Jim Garrow http://blog.pathoftheblueeye.com/2009/10/09/h1n1-communications-is-hhs-winning-the-social-media-game-but-failing-where-it-counts-the-most/comment-page-1/#comment-351 Jim Garrow Fri, 09 Oct 2009 22:26:55 +0000 http://blog.pathoftheblueeye.com/?p=406#comment-351 This is a great post. I work at the Philadelphia Health Department, and am coordinating most of the public outreach around H1N1 influenza. Just today in our H1N1 planning meeting, I noted that I'm changing the tone of our social media posts and website copy to reflect the reality that lots of people don't want to get their flu shot. And simply comparing it to the regular flu shot doesn't really work because most people don't get that either. To address fears and myths, I've started to make our social media into a conversation, soliciting questions and fears, and offering our epidemiologists as subject matter experts to respond. Instead of using social media as a bullhorn directly into people's ears, which is essentially what CDC got rave reviews for doing, we should use it conversationally and respond directly to specific fears. Just a thought, Jim This is a great post. I work at the Philadelphia Health Department, and am coordinating most of the public outreach around H1N1 influenza. Just today in our H1N1 planning meeting, I noted that I’m changing the tone of our social
media posts and website copy to reflect the reality that lots of people don’t want to get their flu shot. And simply comparing it to the regular flu shot doesn’t really work because most people don’t get that either.

To address fears and myths, I’ve started to make our social media into a conversation, soliciting questions and fears, and offering our epidemiologists as subject matter experts to respond. Instead of using social media as a bullhorn directly into people’s ears, which is essentially what CDC got rave reviews for doing, we should use it conversationally and respond directly to specific fears.

Just a thought,
Jim

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