Comments on: Tools You Can Use: Planning, Approving and Evaluating a Pharmaceutical Social Media Marketing Initiative http://blog.pathoftheblueeye.com/2009/10/20/tools-you-can-use-planning-approving-and-evaluating-a-pharmaceutical-social-media-marketing-initiative/ Smashing Silos & Encouraging Collaboration in Health Marketing Communications Mon, 08 Mar 2010 22:27:37 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: I Was There (Digital Pharma 2009) « Impactiviti blog http://blog.pathoftheblueeye.com/2009/10/20/tools-you-can-use-planning-approving-and-evaluating-a-pharmaceutical-social-media-marketing-initiative/comment-page-1/#comment-462 I Was There (Digital Pharma 2009) « Impactiviti blog Thu, 22 Oct 2009 18:59:42 +0000 http://blog.pathoftheblueeye.com/?p=428#comment-462 [...] - The two pre-conference workshops (disclosure: I co-led one of them, with Zoe Elliott and Denise Barrett Quigley) helped set the table by incorporating creative table brainstorming exercises, to move away from the more traditional strictly didactic approach. This was very popular, and there was some Twitter back-channel trash-talking going on between the rooms as to which session was really better (note: ours was, of course! :>} As much as I really like Jon Richman and Fard Johnmar, who were leading that “other” session). [...] [...] – The two pre-conference workshops (disclosure: I co-led one of them, with Zoe Elliott and Denise Barrett Quigley) helped set the table by incorporating creative table brainstorming exercises, to move away from the more traditional strictly didactic approach. This was very popular, and there was some Twitter back-channel trash-talking going on between the rooms as to which session was really better (note: ours was, of course! :>} As much as I really like Jon Richman and Fard Johnmar, who were leading that “other” session). [...]

]]> By: Fard Johnmar http://blog.pathoftheblueeye.com/2009/10/20/tools-you-can-use-planning-approving-and-evaluating-a-pharmaceutical-social-media-marketing-initiative/comment-page-1/#comment-451 Fard Johnmar Wed, 21 Oct 2009 19:53:47 +0000 http://blog.pathoftheblueeye.com/?p=428#comment-451 You're quite welcome! I'm glad you're finding the worksheet and workshop helpful. Regarding embedding Twitter comments, I think you're referring to your blog. I see that you're on Wordpress.com, so you might be able to use BackType Connect to embed Tweets about your posts into your blog. Go to <a href="http://www.backtype.com/plugins/connect" rel="nofollow"> to learn more. You’re quite welcome! I’m glad you’re finding the worksheet and workshop helpful.

Regarding embedding Twitter comments, I think you’re referring to your blog. I see that you’re on Wordpress.com, so you might be able to use BackType Connect to embed Tweets about your posts into your blog. Go to to learn more.

]]> By: Elisheba Muturi http://blog.pathoftheblueeye.com/2009/10/20/tools-you-can-use-planning-approving-and-evaluating-a-pharmaceutical-social-media-marketing-initiative/comment-page-1/#comment-444 Elisheba Muturi Wed, 21 Oct 2009 17:47:08 +0000 http://blog.pathoftheblueeye.com/?p=428#comment-444 Thank you so much for sharing these tools - you are absolutely right that they would be useful to any serious social marketer looking for brilliant ideas and a concrete strategy. I am most interested in how you captured those twitter snippets so neatly - I have been wanting to do that and not sure how to proceed. I have tried screen shots but don't know how to embed them in my blog postings. Thanks so much - Elisheba Muturi Thank you so much for sharing these tools – you are absolutely right that they would be useful to any serious social marketer looking for brilliant ideas and a concrete strategy. I am most interested in how you captured those twitter snippets so neatly – I have been wanting to do that and not sure how to proceed. I have tried screen shots but don’t know how to embed them in my blog postings. Thanks so much – Elisheba Muturi

]]> By: Tweets that mention Walking the Path » Blog Archive » Tools You Can Use: Planning, Approving and Evaluating a Pharmaceutical Social Media Marketing Initiative -- Topsy.com http://blog.pathoftheblueeye.com/2009/10/20/tools-you-can-use-planning-approving-and-evaluating-a-pharmaceutical-social-media-marketing-initiative/comment-page-1/#comment-424 Tweets that mention Walking the Path » Blog Archive » Tools You Can Use: Planning, Approving and Evaluating a Pharmaceutical Social Media Marketing Initiative -- Topsy.com Tue, 20 Oct 2009 19:55:44 +0000 http://blog.pathoftheblueeye.com/?p=428#comment-424 [...] This post was mentioned on Twitter by Jonathan Richman and Shwen Gwee, Jason Ary. Jason Ary said: RT @blueeyepath: Planning, Approving and Evaluating a Pharmaceutical Social Media Marketing Initiative http://twurl.nl/ocp02i #hcmktg [...] [...] This post was mentioned on Twitter by Jonathan Richman and Shwen Gwee, Jason Ary. Jason Ary said: RT @blueeyepath: Planning, Approving and Evaluating a Pharmaceutical Social Media Marketing Initiative http://twurl.nl/ocp02i #hcmktg [...]

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