Comments on: Think Boomers Aren’t Using Social Media? Think Again (Especially in Health) http://blog.pathoftheblueeye.com/2009/10/28/think-boomers-aren%e2%80%99t-using-social-media-think-again-especially-in-health/ Smashing Silos & Encouraging Collaboration in Health Marketing Communications Fri, 18 Jun 2010 15:29:07 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Fard Johnmar http://blog.pathoftheblueeye.com/2009/10/28/think-boomers-aren%e2%80%99t-using-social-media-think-again-especially-in-health/comment-page-1/#comment-866 Fard Johnmar Thu, 05 Nov 2009 16:10:14 +0000 http://blog.pathoftheblueeye.com/?p=472#comment-866 Dan: Thanks so much for coming over and continuing the conversation. We're currently looking at the issue of what health searchers (including Boomers) want from health social media communications. So, we should have more info on what types of content will motivate them soon. A post will go up once some of this data is available. Dan:

Thanks so much for coming over and continuing the conversation. We’re currently looking at the issue of what health searchers (including Boomers) want from health social media communications. So, we should have more info on what types of content will motivate them soon. A post will go up once some of this data is available.

]]> By: Dan Dunlop http://blog.pathoftheblueeye.com/2009/10/28/think-boomers-aren%e2%80%99t-using-social-media-think-again-especially-in-health/comment-page-1/#comment-859 Dan Dunlop Thu, 05 Nov 2009 01:59:02 +0000 http://blog.pathoftheblueeye.com/?p=472#comment-859 Great post. You took the conversation to a new level. The most important point that Thornhill made in his article is that Boomers aren't this homogeneous group that are looking to commune with other Boomers. The best way to reach them through social networks, and they do use social networks, is through their interests and passions. One of the obvious interest that has driven them to the Internet is health. Many Boomers are on a path of self-actualization (even questing), and that means being active and healthy. Therefore, online communities that address health and wellness should hit the sweet spot for many Boomers. Great post. You took the conversation to a new level. The most important point that Thornhill made in his article is that Boomers aren’t this homogeneous group that are looking to commune with other Boomers. The best way to reach them through social networks, and they do use social networks, is through their interests and passions. One of the obvious interest that has driven them to the Internet is health. Many Boomers are on a path of self-actualization (even questing), and that means being active and healthy. Therefore, online communities that address health and wellness should hit the sweet spot for many Boomers.

]]> By: Tweets that mention Walking the Path » Blog Archive » Think Boomers Aren’t Using Social Media? Think Again (Especially in Health) -- Topsy.com http://blog.pathoftheblueeye.com/2009/10/28/think-boomers-aren%e2%80%99t-using-social-media-think-again-especially-in-health/comment-page-1/#comment-694 Tweets that mention Walking the Path » Blog Archive » Think Boomers Aren’t Using Social Media? Think Again (Especially in Health) -- Topsy.com Wed, 28 Oct 2009 17:18:17 +0000 http://blog.pathoftheblueeye.com/?p=472#comment-694 [...] This post was mentioned on Twitter by Shwen Gwee, Path of the Blue Eye. Path of the Blue Eye said: @Green_Guerrilla @dandunlop @chrisboyer @Healthcare3dot0 see our take on the Boomer + social media issue http://twurl.nl/6o08gf #hcmktg [...] [...] This post was mentioned on Twitter by Shwen Gwee, Path of the Blue Eye. Path of the Blue Eye said: @Green_Guerrilla @dandunlop @chrisboyer @Healthcare3dot0 see our take on the Boomer + social media issue http://twurl.nl/6o08gf #hcmktg [...]

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