Posted in About Walking the Path, Collaboration on Oct 21st, 2009
Since the launch of the Path of the Blue Eye project, we’ve been slowly broadening the number of ways people can stay connected with the initiative. Today, I’m proud to announce the launch of the Path of the Blue Eye widget. Get instant updates from our blog and Twitter stream and help spread the word about [...]
Posted in Collaboration, Marketing Strategy, Public Health on Oct 21st, 2009
I’m currently a student at Boston University’s School of Public Health. Recently, in my Media Advocacy class, my professor posed an interesting question: Is the media hostile towards public health?
I went home and watched the evening news with this question in mind. What I saw led me to answer this question with a resounding YES.
That [...]
Posted in Collaboration, Marketing Strategy, Pharmaceutical Marketing, Social Media on Oct 20th, 2009
Non-Pharma Marketers Please Note: While this post focuses on pharmaceutical marketing, I strongly believe it can benefit health marketers outside of drug firms. The goal of the Path of the Blue Eye project is to expose you to helpful information from other industry segments. Open yourself to ideas from outside of your industry silo and [...]
Posted in Health Marketing, Marketing Strategy, Social Media, Technology on Oct 16th, 2009
When it comes to social networks, birds of a feather really do flock together. In the past two months, Nielsen and public relations expert Brian Solis released two compelling studies focusing on the demographics of social networks. This research reveals that the social nation we live in depends on our class and income level.
Nielsen found [...]
Posted in Health 2.0, Technology on Oct 13th, 2009
Most Americans believe health information technology (HIT) can improve personal health behaviors. What will turbo-charge this level of consumer health engagement will be the ability for people to access HIT in the places they’re not currently available: these sites include drug stores, grocery stores, health clubs, recreation centers, schools, and other community-based venues.
The fact that [...]
