Posted in Collaboration, Edutainment on Oct 10th, 2009
I may be giving away my age here, but I’m of a generation that’s too young to remember life before designated drivers (or DDs).
Growing up in a rural community without adequate public transportation, the necessity of finding a DD was instilled in me since I was a young adult. This, however, is not the case [...]
Posted in Health Marketing, Marketing Strategy, Public Health, Social Marketing, Social Media on Oct 9th, 2009
Earlier this week, Health and Human Services (HHS) Secretary Kathleen Sebelius urged all Americans to get vaccinated against the H1N1 flu virus. According to the Associated Press she “unconditionally vouched for the safety of the vaccine, saying it ‘has been made exactly the same way seasonal vaccine has been made, year in and year out.’” [...]
Posted in Collaboration on Oct 6th, 2009
As readers of this blog are aware, a few hundred people have joined the Path of the Blue Eye movement via Twitter, Facebook and e-mail since the project’s launch. While this is a positive development, simply attracting people to the movement is only half the battle. True success will only come if we can bring [...]
Posted in Community Building, Marketing Strategy on Oct 2nd, 2009
There’s lots of advice floating around the ether about how to GET MORE TWITTER followers! After all, it seems like the name of the game is volume. If celebrities can get millions of followers on Twitter, everyone else should right? Well, that strategy is absolutely wrong, especially if you’re trying to build a solid community [...]
