Posted in Collaboration, Marketing Strategy on Nov 30th, 2009
Recently, Jonathan Richman, author of the popular blog, Dose of Digital, gave me a copy of a new book written by his Bridge Worldwide colleague Bob Gilbreath. Titled, “The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning,” the book outlines a new strategy (Marketing with Meaning) marketers can use to transform [...]
Posted in About Walking the Path, Collaboration, Community Building on Nov 24th, 2009
Last February the Path of the Blue Eye Project started as an idea that woke me up from a sound sleep in the middle of the night. Today, and many sleepless nights later, the Project continues to build momentum. And, I owe it all to you. So, today I’m giving thanks . . .
To those [...]
Posted in Uncategorized on Nov 23rd, 2009
Welcome to the first installment of Four Questions With, an ongoing interview series designed to showcase members of the Path of the Blue Eye community.
Today, I’m pleased to profile Kelley Connors. Regular readers of this blog may remember the open letter I co-authored with Connors focusing on breast cancer awareness. Connors is founder of KC [...]
Posted in Marketing Strategy, Public Health on Nov 19th, 2009
You may be asking yourself – what is a SOCO? I certainly was when first introduced to the term during my studies at Boston University. SOCO stands for Single Overriding Communications Objective. Every organization has a communications objective, but it is important to identify the single most important objective that mass communication messages are designed [...]
Posted in Data First, Health Communications, Health Marketing, Marketing Strategy, Participatory Health, Social Media on Nov 17th, 2009
Update: This report is now available free of charge to contributing members of our knowledge community Living the Path. Learn about our Contributing Member program here.
Late last month, I published an analysis focusing on whether Baby Boomers are using social technologies. I looked at this issue because some have argued that Boomers are shying away [...]
