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The Official Blog of
the Path of the Blue Eye Project

Monthly Archive for November, 2009

Memo to FDA: Online Health Searchers Are Blind, Irritated & Impatient

Posted in Data First, FDA, Online Health Search, Pharmaceutical Marketing, Public Health on Nov 4th, 2009

To really understand online health searchers, you have to observe them in the wild.
Many of the studies focusing on this group examine their historical search activity.  For example, the Pew Internet & American Life Project has reported that “61% of American adults have looked online for health information.” Manhattan Research recently found that 35% of [...]

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Off-Label Marketing & Social Media: What’s Big Pharma’s Responsibility?

Posted in Case Studies, Pharmaceutical Marketing, Social Media on Nov 2nd, 2009

This morning I received a tweet exhorting me to learn about Low Dose Naltrexone (LDN) for autoimmune diseases. (Naltrexone, by the way, is approved by the FDA only to treat alcoholism.)  Within a few clicks, I found claims that LDN would be a good drug to take for dozens of conditions: everything from neuroblastoma to [...]

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