Posted in Case Studies, Collaboration, Data First, Marketing Strategy on Dec 21st, 2009
Whether you know it or not, there’s a digital curator in your life. In fact, you may even be one.
According to public relations and social media expert Steve Rubel, digital curators are “identifiable subject matter experts who dive through mountains of digital information and distill it down to its most relevant, essential parts.” He believes [...]
Posted in Case Studies, Marketing Strategy, Public Health on Dec 18th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
I’ve always been interested in mental health media campaigns, partly because they are relatively rare and because I understand it is a difficult topic for many [...]
Posted in Pharmaceutical Marketing, Social Marketing, Social Media, Technology on Dec 16th, 2009
While social media is currently all the rage, it would be folly for us to make this technology our sole focus. This is because a range of new technologies are rapidly growing in mindshare and uptake. In an effort to prevent health marketers from being blindsided by the next leap in marketing technology, we have [...]
Posted in Data First, Health Communications, Marketing Strategy on Dec 14th, 2009
It’s Monday morning. Your boss pulls you aside and says: “I’ve heard people called ‘e-patients’ are important. I want you to tell me all about them at our weekly meeting this Friday.”
You go back to your desk and immediately hit the Web. You learn that e-patients:
Are all over the Internet
Have embraced social media
It’s Friday afternoon. [...]
Posted in Case Studies, Health Communications, Public Health on Dec 9th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts, I’ve highlighted several successful domestic health marketing campaigns. Now I want to turn your attention to some interesting international campaigns.
The Love Life [...]
