UPDATE: This report is now available free of charge to contributing members of our knowledge community Living the Path. Learn about our Contributing Member Program here.
It’s Monday morning. Your boss pulls you aside and says: “I’ve heard people called ‘e-patients’ are important. I want you to tell me all about them at our weekly meeting this Friday.”
You go back to your desk and immediately hit the Web. You learn that e-patients:
- Are all over the Internet
- Have embraced social media
It’s Friday afternoon. Your boss is eager to hear what you’ve learned. You tell her about Pew’s research, the e-patients white paper and cite data on how important social media is to this group.
She looks at you, smiles, and says: “Okay, that sounds great. We know they are using social media, but what would they like to hear from an organization like ours? Would they trust us? Should we set up a profile on Facebook and friend every e-patient we can find?” She looks skeptical when she mentions Facebook.
“Those are great questions,” you say nervously. Can we meet next week?”
You leave and immediately hit the Web. You find a lot of anecdotal evidence, but little hard data on how health organizations should communicate with e-patients via social media. You’re get even more nervous. You think: “What am I going to do?”
We’re Here to Help
Yesterday, you would have been hard-pressed to find comprehensive information on what e-patients want from health organizations communicating using social media. Today, you have answers.
I’m excited to announce the publication of the Path of the Blue Eye Project’s first premium report, “Communicating with the Empowered E-Patient.” It’s designed to make you smarter by:
- Demonstrating why multicultural social media marketing may no longer be an option – especially for pharmaceutical companies
- Helping you target e-patients who want and need for you to contact them directly via new media
- Explaining why men and women really are different when it comes to social media communications
- Ensuring you develop strategy based on facts rather than instinct
Do you work (or consult) for a health organization? Are you responsible for developing or implementing social media communications or marketing strategies? Yes? You need this report.
Click here to view publicly available data from this study.
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