Posted in Collaboration, Community Building on Jan 29th, 2010
The Bottom Line: The numbers belie our momentum
Earlier this month, I announced we had launched a KnowledgeDrive. The goal: 120 submissions to our NewsHub and Q&A Center in 60 days. The outcome: 120 books to low-income children and more knowledge for health marketers.
The chart at the right (click to enlarge) illustrates our progress to date. [...]
Posted in Uncategorized on Jan 25th, 2010
Public health is a difficult product to market. Why is this? One reason is there can be negative demand, no demand, or unwholesome demand for the behavior change required to improve the public’s health.
Negative demand means the target audience dislikes the product entirely or doesn’t want it. Healthy food choices are an example of a [...]
Posted in Collaboration, Community Building on Jan 22nd, 2010
The Bottom Line: Our KnowledgeDrive has stalled
Earlier this month, I announced we had launched a KnowledgeDrive. The goal: 120 submissions to our NewsHub and Q&A Center in 60 days. The outcome: 120 books to low-income children and more knowledge for health marketers.
The chart at the right (click to enlarge) illustrates our progress to date. Currently, [...]
Posted in Casual Conversation Webinars, Collaboration, Community Building on Jan 21st, 2010
Webinar Date/Time: January 29, 2010, 12:30 PM (EST)
Featured Webinar Leader: Nedra Kline Weinreich
With the world’s attention focused on the devastation in Haiti, millions of people around the globe have come together to support the many victims of this tragedy. Once again, social and new media technologies like Facebook, Twitter, YouTube and mobile have helped people [...]
Posted in Uncategorized on Jan 18th, 2010
I have previously mentioned that I am a graduate student at Boston University. Or should I say, was? I recently completed my Master of Public Health. My final examination was on the topic of evaluation. Evaluation is the last thing we do post intervention and often the last thing we want to think about making [...]
