Posted in Uncategorized on Feb 26th, 2010
Today’s Webinar is Canceled due to NYC weather.
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Posted in Uncategorized on Feb 23rd, 2010
Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
Posted in Collaboration, Health Communications, Marketing Strategy, Public Health on Feb 22nd, 2010
Are you excited about First Lady Michelle Obama’s new anti-childhood obesity initiative, Let’s Move? You should be. But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim. The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]
Posted in Collaboration, Community Building on Feb 17th, 2010
Last summer, I took a risk by deciding to launch an initiative designed to help health marketing communications pros from around the world, educate themselves, share knowledge and collaborate. I took an even bigger risk by calling it the Path of the Blue Eye Project and using transmedia storytelling elements to introduce and explain the [...]
Posted in Case Studies, Marketing Strategy on Feb 16th, 2010
I recently read the NPR article ‘Selfish’ Giving: Does It Count If You Get In Return? The article criticizes the practice of cause marketing – which is defined as the integration of social and environmental issues in a corporation’s brand. Cause marketing fuses our business needs with our societal needs.
By combining our desire to give [...]
