Our Next Casual Conversation Webinar: SXSH – Scope, Goals and People

Feb 12th, 2010 by Fard Johnmar

As members of the extended Path of the Blue Eye Project community are sxshwell-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry.  As I like to say, diversity = strength.

My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the power of silo smashing.  Late last month he announced a very special unconference, which will take place on March 11, 2010 in Austin, Texas, in conjunction with the South by South West conference.  Titled Sharing Exchanging Social Health, the event is designed to:

  • Breakdown vertical silos within the HCSM (healthcare and social media) space — allowing patients, providers, health professionals, and pharma/biotech industry attendees to interact together in one place
  • Allow relationships fostered on tweetchats (e.g. #HCSM) and other online communities to meet in real life (like a giant Tweetup!)
  • Expose HCSM folks to the Social Media culture (and not just the tech) at the largest international gathering of social media folks — SXSW (South by South West)

Sharing, Exchanging Social Health is the Focus of Our Next Casual Conversation Webinar

I’m excited to announce the start of a very special series of Casual Conversation Webinars dedicated to SXSH.  Our first session, which will take place on Friday, February 26, 2010, at 12:30 p.m. (Eastern), will focus on:

  • The evolution and objectives of healthcare Twitter communities
  • The the short and long-term objectives of SXSH
  • What will it mean for these communities to truly collaborate?
  • How these communities hope to have an impact on health outcomes, policy and other “real-world” issues
  • Find out how you can participate in SXSH (in Austin and around the world)

Participants will include Shwen Gwee, Tom Stitt and Meredith Gould of #hxm/#hcmktg fame, Eileen O’Brien (of #socialpharmer) and others.

Interest in SXSH is already high and this session will be limited to 100 participants.  Reserve your spot today using the widget below.  (Also, you might want to follow our Twitter account (@blueeyepath) for updates on the Webinar’s featured speakers and agenda.

Join us at unNiched 2010, a unique collaborative online and offline boot camp for health marketing communications professionals. Learn more by clicking here.
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Read More from Walking the Path:

  1. Casual Conversation Webinar Slides, Audio: Raising Awareness & Sparking Action Re: Rare Diseases
  2. Casual Conversation Webinar: Chat Transcript; Webinar Slides
  3. Our Next Casual Conversation Webinar: Building Movements with Social Media

Posted in Casual Conversation Webinars, Collaboration, Community Building, Health 2.0, Health Communications, Health Marketing, Technology

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