By now, most people involved in digital and social media marketing are aware of the new Federal Trade Commission guidance focusing on blogger transparency. FTC’s guidelines have been hailed by some and blasted as unconstitutional by others. Regardless of one’s stance on the regulations, transparency about the financial links between bloggers and companies [...]
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Last week we had our second “Casual Conversation” Webinar focusing on how to build a movement using social media. The session featured Nedra Weinreich, a prominent social marketer and expert in using social technologies to prompt “change for good.”
Due to technical difficulties I’m not able to post the Webinar audio. However, the chat transcript and [...]
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Posted in Case Studies, Public Health on Feb 1st, 2010
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts I’ve highlighted many successful health marketing campaigns spanning various health topics. However, I have yet to discuss campaigns promoting the institution of [...]
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