Editor’s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen. Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency. Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods. Larsen will be writing about how health marketing communications professionals can [...]
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Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
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This post is part of an ongoing series called “Ask Living the Path.” With more than 1,000 blog posts, news articles, data summaries, strategy guides and case studies, our knowledge-based online community, Living the Path, is packed with content that will help you stay informed. In this series we demonstrate how the site can help [...]
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Posted in Ask Living the Path on Mar 18th, 2010
This post is the first in a new series called “Ask Living the Path.” With more than 1,000 blog posts, news articles, data summaries, strategy guides and case studies, our knowledge-based online community, Living the Path, is packed with content that will help you stay informed. In this series we demonstrate how the site can [...]
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This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
Like many of you, I applaud the use of social media in health promotion. I very rarely find a user-generated campaign to criticize.
However, I recently saw [...]
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