Earlier today we had a fascinating conversation with representatives from Siren Interactive, the National Organization for Rare Disorders and Inspire focusing on rare diseases and raising awareness/sparking action around this issue. This session was part of our ongoing Casual Conversation Webinar series.
The Webinar slides and audio are below. (Click the “play” button to listen to [...]
Podcast: Play in new window
| Download
Read Full Post »
They say “failing to plan is planning to fail.” But what happens when you plan well and your intervention still fails?
The textbook Marketing Public Health discusses four types of common failures of communications interventions.
Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. For example, a condom usage [...]
Read Full Post »
Posted in Health 2.0, Mobile, Technology on Mar 3rd, 2010
She’s 72, texting her girlfriend in Florida, and dissing her Medicare Part D supplemental health plan on Facebook.
No, it’s not a scene from Freaky Friday – you might remember, the Disney movie (whether Old School with Jodie Foster or updated with Lindsay Lohan).
It’s digital age coming to communications. While we assume that younger people are [...]
Read Full Post »
As many of you are aware, we had to cancel last week’s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state. While we couldn’t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]
Read Full Post »
