Posted in Health Communications, Health Marketing, On Collaboration on Apr 27th, 2010
Update: We’ve awarded all ten prizes & 500+ people asked Supercool Agency to lose the cig. See below for more on the prizes. Click here for a full listing of those who joined this twitter-based anti-tobacco movement.
If you’ve been following the Path of the Blue Eye Project over the past year, you know that we [...]
Posted in Ask Living the Path, Data First on Apr 23rd, 2010
This post is part of an ongoing series called “Ask Living the Path.” With more than 1,000 blog posts, news articles, data summaries, strategy guides and case studies, our knowledge-based online community, Living the Path, is packed with content that will help you stay informed. In this series we demonstrate how the site can help [...]
Posted in Mobile, Technology, The Future Web on Apr 14th, 2010
Over the next few months, I will be publishing a new series focusing on the next stage of the Internet and what it means for those of us involved in communicating about health and wellness. Although the daily (and hourly) march of technological progress is difficult to keep up with, it is important to take [...]
Posted in Collaboration, Marketing Strategy, Technology, Uncategorized on Apr 5th, 2010
I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink. I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]
