Since the launch of the Path of the Blue Eye Project last year, the Project’s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field.  We’ve also been storing much of this content on our growing knowledge community, Living the Path.

To date, the community’s wiki and social news site, have more than 1,000 articles, blog posts, strategy guides and more focusing on a range of topics, including public relations, digital marketing, cause marketing and mobile health.

We’re always looking to share and store great content, so today we are launching a Twitter-based initiative called #mustshare.  If you find something you think should be posted to our wiki and Newshub and shared with our growing community of health marketing communications pros, please let us know via Twitter.  Here’s how #mustshare will work:

• If you find a piece of content you’d like us to store and share, please tweet about it and use the hashtag #mustshare
• We’ll regularly take a look at what’s being shared using this hashtag and post it to our social news site and wiki — then we’ll share it with the world via our Twitter account @blueeyepath
• Please note that while we do follow a number of hashtags related to healthcare, mobile health and other topics, there is a lot of content that is missed due to the real-time nature of Twitter (stuff gets buried) and the focus of people publishing information
  • We feel that using the #mustshare tag will help us learn about and share an even more diverse array of content
• We’ll lead this effort, but if you’re a member of our online community and wish to help us out by posting content to the site, your assistance would be very much appreciated

Please join the #mustshare Twitter project and help us find, share and store great health marketing communications-related knowledge from around the world. (And, by the way, please help us spread the word about #mustshare by telling your Twitter friends about what we’re doing.  For example, you can Tweet: “Please join the #mustshare cause. An effort to save and share great health marketing communications content: http://pbeye.info/3NJ.”)  Thanks in advance for your help.

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Read More from Walking the Path:

1. unNiched 2010: A Unique Collaborative Boot Camp for Health Marketing Communications Pros
2. Showcase Your Health Marketing Communications Innovations at the unNiched(micro) Scratch, Sniff and Learn Event
3. Digital Technologies, Collaboration, Knowledge Exchange and Health: Why Impact Should Be the Ultimate ROI