About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: “One-quarter (25.4%) of [...]
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Posted in unNiched 2010 on Jun 16th, 2010
Today, I announced a special partnership the Path of the Blue Eye Project has established with the #hcmktg Twitter community in conjunction with unNiched 2010 called Digital Dialogue for Good. It’s designed to collect, save and share commentary and advice regarding the communications problem unNiched 2010 participants will be solving on behalf of the Lung [...]
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Today, I’m proud to announce the Path of the Blue Eye Project’s first event: unNiched 2010. This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:
Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]
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