Today’s edition of fyi: health marcomms launches a new series we’re producing focusing on advanced marketing and measurement techniques. 
Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Living the Path) designed to educate health marketing communications experts on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing and attribution. (For a listing of articles in the series, please go here.) While our friends in the advertising and digital marketing space may be well aware of these techniques, those in other disciplines are perhaps less so. These articles and our podcast series are designed to help narrow the knowledge gap.
Also included is a brief mention of our recent podcast with hospital marketing expert Ed Bennett focusing on the importance of maintaining consistency when communicating via various media channels.
If you have a technique you think we should focus on, please let us know in the comments section or by calling our listener line at (866) 572-0497.
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