Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced 
marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing.
Today’s podcast focuses on advanced public relations measurement techniques, including why advertising equivalency metrics are not a good indicator of the impact of a public relations effort. Read the companion article to this podcast on our wiki here.
If you’d like to submit an article to our wiki and become a contributing member of our community please click here.
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