Today’s edition of fyi: health marcomms marks a very special edition of a new series we’re producing focusing on advanced marketing and 
measurement techniques. In today’s installment, we begin a series of interviews with Nedra Weinreich, noted social marketing and social media expert, who works with a range of non-profits and government agencies to foster positive health behaviors and social change. In this interview, Weinreich provides an overview of transmedia storytelling, which is defined as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” Stay tuned for additional installments of our interview series focusing on transmedia.
Bonus: Experience transmedia storytelling by reading the Path of the Blue Eye Project’s (first-ever) graphic novel for health marketing communications professionals.
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