Note: Part 1 of this interview series can be found here click here.  Part 2 can be accessed here. Today’s edition of fyi: health marcomms marks another very special edition of a new series we’re producing focusing on advanced marketing and measurement techniques. In today’s installment, we conclude our series of interviews with Nedra Weinreich, [...]

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Note: For part one of this interview series, please click here. Today’s edition of fyi: health marcomms marks another very special edition of a new series we’re producing focusing on advanced marketing and measurement techniques. In today’s installment, we continue our series of interviews with Nedra Weinreich, noted social marketing and social media expert, who [...]

Podcast: Play in new window | Download

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As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, ‘tweet’, and ‘like’ data that is readily available to us to show results – and yet that is a small measure of success and does not demonstrate health [...]

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