Note: For part one of this interview series, please click here.
Today’s edition of fyi: health marcomms marks another very special edition of a new series we’re producing focusing on advanced marketing and measurement 
techniques. In today’s installment, we continue our series of interviews with Nedra Weinreich, noted social marketing and social media expert, who works with a range of non-profits and government agencies to foster positive health behaviors and social change.
In this interview, Weinreich expands on her remarks regarding transmedia storytelling, which is defined as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” Stay tuned for additional installments of our interview series focusing on transmedia.
Bonus: Experience transmedia storytelling by reading the Path of the Blue Eye Project’s (first-ever) graphic novel for health marketing communications professionals.
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