This episode of fyi: health marcomms marks the second of a special series of podcasts we’ll be posting over the next 
few weeks. The series is dedicated to the innovators who participated in our most recent unNiched(micro) event. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.
In October we hosted a special unNiched(micro) event, Scratch, Sniff & Learn. The event was designed to showcase innovations in health marketing communications. Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more. Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event.
Today’s podcast feature’s Michael Spitz of Ignite Health. In this episode Michael discusses the gamification of 
healthcare and how gamifying tasks that seem tedious, boring or repetitive can improve health and wellness. He points out that adding engaging and competitive components into day-to-day health activities can enhance game users’ health. Gamifiying health is becoming increasingly common as products are developed for both mobile devices and computers. During this podcast Michael discusses successful examples of health gamification such as Ben’s Game, Fit Bit and Wii Fit.
Listen to the podcast by by clicking the link below.
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Learn more about this innovation by:
- Reading this article published on the Path of the Blue Eye Project’s community wiki
- Watching Spitz’s presentation on gamification, embedded below (video was produced by unNiched’s media partner, Pixels and Pills)
Michael Spitz on Gamification and Healthcare from Zemoga on Vimeo.
If your organization is interested in participating in or attending an upcoming unNiched(micro) event, please get in contact here.
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