As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, ‘tweet’, and ‘like’ data that is readily available to us to show results – and yet that is a small measure of success and does not demonstrate health [...]
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As marketers, we are at a point now where it is clear – social media is not a fad. It is being used by a variety of types of campaigns that span the public and private sectors. To put it simply – it is ubiquitous. In fact, Forrester states that 3 out of 4 Americans [...]
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Since early 2009, the Path of the Blue Eye Project community has regularly posted and developed a range of content helpful to health marketing communications professionals around the world on our knowledge network Living the Path. To date, the community has gathered nearly 1,500 articles, case studies, blog posts, data summaries and other content. Traffic [...]
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Earlier today we had a fascinating conversation with representatives from Siren Interactive, the National Organization for Rare Disorders and Inspire focusing on rare diseases and raising awareness/sparking action around this issue. This session was part of our ongoing Casual Conversation Webinar series.
The Webinar slides and audio are below. (Click the “play” button to listen to [...]
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As many of you are aware, we had to cancel last week’s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state. While we couldn’t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]
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