Earlier today we had a fascinating conversation with representatives from Siren Interactive, the National Organization for Rare Disorders and Inspire focusing on rare diseases and raising awareness/sparking action around this issue. This session was part of our ongoing Casual Conversation Webinar series.
The Webinar slides and audio are below. (Click the “play” button to listen to [...]
Read Full Post »
As many of you are aware, we had to cancel last week’s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state. While we couldn’t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]
Read Full Post »
Posted in Case Studies, Marketing Strategy on Feb 16th, 2010
I recently read the NPR article ‘Selfish’ Giving: Does It Count If You Get In Return? The article criticizes the practice of cause marketing – which is defined as the integration of social and environmental issues in a corporation’s brand. Cause marketing fuses our business needs with our societal needs.
By combining our desire to give [...]
Read Full Post »
Yesterday, I announced the publication of a new in-depth case study on our knowledge community Living the Path focusing on Text4Baby, a new U.S. initiative designed to improve infant and maternal health. In that post, I mentioned that the developers of Text4Baby were following in the footsteps of initiatives launched in other parts of the [...]
Read Full Post »
Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
Read Full Post »
