Posted in Case Studies, Health 2.0, Technology on Feb 4th, 2010
Earlier this week, my friend Susannah Fox of the Pew Internet and American Life Project wrote a provocative post focusing on whether it was useless to focus on “Health 2.0” technologies like blogs, mobile and social networks when most people are resistant to change. She acknowledged that people may change their health behaviors for the [...]
Posted in Case Studies, Public Health on Feb 1st, 2010
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts I’ve highlighted many successful health marketing campaigns spanning various health topics. However, I have yet to discuss campaigns promoting the institution of [...]
Posted in Case Studies, Collaboration, Data First, Marketing Strategy on Dec 21st, 2009
Whether you know it or not, there’s a digital curator in your life. In fact, you may even be one.
According to public relations and social media expert Steve Rubel, digital curators are “identifiable subject matter experts who dive through mountains of digital information and distill it down to its most relevant, essential parts.” He believes [...]
Posted in Case Studies, Marketing Strategy, Public Health on Dec 18th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
I’ve always been interested in mental health media campaigns, partly because they are relatively rare and because I understand it is a difficult topic for many [...]
Posted in Case Studies, Health Communications, Public Health on Dec 9th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts, I’ve highlighted several successful domestic health marketing campaigns. Now I want to turn your attention to some interesting international campaigns.
The Love Life [...]
