Posted in Case Studies, Marketing Strategy on Feb 16th, 2010
I recently read the NPR article ‘Selfish’ Giving: Does It Count If You Get In Return? The article criticizes the practice of cause marketing – which is defined as the integration of social and environmental issues in a corporation’s brand. Cause marketing fuses our business needs with our societal needs.
By combining our desire to give [...]
Posted in Case Studies, Mobile, Public Health, Technology on Feb 10th, 2010
Yesterday, I announced the publication of a new in-depth case study on our knowledge community Living the Path focusing on Text4Baby, a new U.S. initiative designed to improve infant and maternal health. In that post, I mentioned that the developers of Text4Baby were following in the footsteps of initiatives launched in other parts of the [...]
Posted in Case Studies, Health 2.0, Health Communications, Health Marketing, Health Policy, Mobile, Multicultural Marketing, Public Health, Technology on Feb 9th, 2010
Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
Posted in Case Studies, Health 2.0, Technology on Feb 4th, 2010
Earlier this week, my friend Susannah Fox of the Pew Internet and American Life Project wrote a provocative post focusing on whether it was useless to focus on “Health 2.0” technologies like blogs, mobile and social networks when most people are resistant to change. She acknowledged that people may change their health behaviors for the [...]
Posted in Case Studies, Public Health on Feb 1st, 2010
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts I’ve highlighted many successful health marketing campaigns spanning various health topics. However, I have yet to discuss campaigns promoting the institution of [...]
