Posted in Case Studies, Collaboration, Data First, Marketing Strategy on Dec 21st, 2009
Whether you know it or not, there’s a digital curator in your life. In fact, you may even be one.
According to public relations and social media expert Steve Rubel, digital curators are “identifiable subject matter experts who dive through mountains of digital information and distill it down to its most relevant, essential parts.” He believes [...]
Posted in Case Studies, Marketing Strategy, Public Health on Dec 18th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
I’ve always been interested in mental health media campaigns, partly because they are relatively rare and because I understand it is a difficult topic for many [...]
Posted in Case Studies, Health Communications, Public Health on Dec 9th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts, I’ve highlighted several successful domestic health marketing campaigns. Now I want to turn your attention to some interesting international campaigns.
The Love Life [...]
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Posted in Case Studies, Health Communications, Marketing Strategy, Social Marketing on Dec 3rd, 2009
There are two things you absolutely need to know about Penelope Trunk, founder of the popular career Website, Brazen Careerist:
She’s brazen
This means that she likes to share A LOT of very personal information
I’ll get to why these facts are relevant in a moment. But, first, [...]
Posted in Case Studies, Collaboration, Marketing Strategy, Multicultural Marketing, Public Health, Social Media on Dec 1st, 2009
Today is World AIDS Day. In recognition of this event, we ask you to take time to think about and support people living with HIV/AIDS in your community and around the world. One way you can help is by participating in the AIDS.gov powered public health initiative featured in this post, Facing AIDS 2009. Learn [...]
