Posted in Case Studies, Collaboration, Marketing Strategy, Multicultural Marketing, Public Health, Social Media on Dec 1st, 2009
Today is World AIDS Day. In recognition of this event, we ask you to take time to think about and support people living with HIV/AIDS in your community and around the world. One way you can help is by participating in the AIDS.gov powered public health initiative featured in this post, Facing AIDS 2009. Learn [...]
Posted in Case Studies, Pharmaceutical Marketing, Social Media on Nov 2nd, 2009
This morning I received a tweet exhorting me to learn about Low Dose Naltrexone (LDN) for autoimmune diseases. (Naltrexone, by the way, is approved by the FDA only to treat alcoholism.) Within a few clicks, I found claims that LDN would be a good drug to take for dozens of conditions: everything from neuroblastoma to [...]
Posted in Case Studies, Health 2.0, Health Policy, Public Health, Technology on Oct 22nd, 2009
Microsoft recently launched its H1N1 Response Center online, and I had the chance to speak with David Cerino, General Manager of Microsoft Health Solutions Group (the man from HealthVault) and Arthur Kellermann, MD, Professor of Emergency Medicine and Associate Dean at Emory School of Medicine, about this new creation at the time of launch about [...]
Posted in Case Studies, Health Marketing, Social Marketing on Sep 17th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know. I have shared my thoughts about several anti-tobacco social marketing campaigns. In this blog post I share another unique approach to tobacco prevention and smoking [...]
Posted in Case Studies, Health Marketing, Public Health on Sep 9th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know. I’ve highlighted the successful anti-smoking “Truth” campaign in a previous blog post, however I recently learned of another youth anti-smoking campaign worth sharing. The Own [...]
