Earlier today we had a fascinating conversation with representatives from Siren Interactive, the National Organization for Rare Disorders and Inspire focusing on rare diseases and raising awareness/sparking action around this issue. This session was part of our ongoing Casual Conversation Webinar series.
The Webinar slides and audio are below. (Click the “play” button to listen to [...]
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As many of you are aware, we had to cancel last week’s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state. While we couldn’t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]
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As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
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Earlier today, John Cass and Toby Bloomberg led a fantastic conversation focusing on social media transparency for our Casual Conversation Webinar series (click here for my original post on the session).
During the Webinar we discussed a range of issues, including:
Should there be gray areas when it comes to transparency in health social media?
Can transparency (or [...]
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By now, most people involved in digital and social media marketing are aware of the new Federal Trade Commission guidance focusing on blogger transparency. FTC’s guidelines have been hailed by some and blasted as unconstitutional by others. Regardless of one’s stance on the regulations, transparency about the financial links between bloggers and companies [...]
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