About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: “One-quarter (25.4%) of [...]
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Today, I’m proud to announce the Path of the Blue Eye Project’s first event: unNiched 2010. This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:
Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]
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Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’” Key was not focused on semantics. Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.” He [...]
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Since the launch of the Path of the Blue Eye Project last year, the Project’s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field. We’ve also been storing much of this content on our growing knowledge community, Living the Path.
To date, the community’s wiki [...]
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One of the first concepts I remember studying in public health was the difference between illness and disease. As I understand the difference, disease is a biological concept with physical manifestations in the body. Illness, on the other hand, is the experience of being sick.
Why does this matter? Health is not simply the absence of [...]
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