Are you excited about First Lady Michelle Obama’s new anti-childhood obesity initiative, Let’s Move? You should be. But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim. The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]
Read Full Post »
Last summer, I took a risk by deciding to launch an initiative designed to help health marketing communications pros from around the world, educate themselves, share knowledge and collaborate. I took an even bigger risk by calling it the Path of the Blue Eye Project and using transmedia storytelling elements to introduce and explain the [...]
Read Full Post »
As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
Read Full Post »
Earlier today, John Cass and Toby Bloomberg led a fantastic conversation focusing on social media transparency for our Casual Conversation Webinar series (click here for my original post on the session).
During the Webinar we discussed a range of issues, including:
Should there be gray areas when it comes to transparency in health social media?
Can transparency (or [...]
Read Full Post »
By now, most people involved in digital and social media marketing are aware of the new Federal Trade Commission guidance focusing on blogger transparency. FTC’s guidelines have been hailed by some and blasted as unconstitutional by others. Regardless of one’s stance on the regulations, transparency about the financial links between bloggers and companies [...]
Read Full Post »
