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	<title>Walking the Path &#187; Collaboration</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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		<title>Why the PR Should Own Social Media Debate is a Waste of Time</title>
		<link>http://blog.pathoftheblueeye.com/2010/06/17/why-the-pr-should-own-social-media-debate-is-a-waste-of-time/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/06/17/why-the-pr-should-own-social-media-debate-is-a-waste-of-time/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:10:47 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1022</guid>
		<description><![CDATA[About a week ago, I posted a study to our NewsHub about which communications discipline &#8220;owns&#8221; social media.  The research, which was published by the California Annenberg School for Communication &#38; Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: &#8220;One-quarter (25.4%) of [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>unNiched 2010: A Unique Collaborative Boot Camp for Health Marketing Communications Pros</title>
		<link>http://blog.pathoftheblueeye.com/2010/06/08/unniched-2010-a-unique-collaborative-boot-camp-for-health-marketing-communications-pros/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/06/08/unniched-2010-a-unique-collaborative-boot-camp-for-health-marketing-communications-pros/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 10:00:44 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[On Collaboration]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1001</guid>
		<description><![CDATA[Today, I&#8217;m proud to announce the Path of the Blue Eye Project&#8217;s first event: unNiched 2010.  This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:

Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Digital Technologies, Collaboration, Knowledge Exchange and Health: Why Impact Should Be the Ultimate ROI</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/20/digital-technologies-collaboration-knowledge-exchange-and-health-why-impact-should-be-the-ultimate-roi/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/20/digital-technologies-collaboration-knowledge-exchange-and-health-why-impact-should-be-the-ultimate-roi/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:29:01 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=997</guid>
		<description><![CDATA[Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’”  Key was not focused on semantics.  Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.”  He [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Introducing #mustshare: An Easy Way to Highlight and Save Great Healthcare Marketing Communications Content</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/14/introducing-mustshare-a-great-way-to-highlight-and-save-great-healthcare-marketing-communications-content/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/14/introducing-mustshare-a-great-way-to-highlight-and-save-great-healthcare-marketing-communications-content/#comments</comments>
		<pubDate>Fri, 14 May 2010 15:58:24 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=972</guid>
		<description><![CDATA[Since the launch of the Path of the Blue Eye Project last year, the Project&#8217;s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field.  We&#8217;ve also been storing much of this content on our growing knowledge community, Living the Path.
To date, the community&#8217;s wiki [...]]]></description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2010/05/14/introducing-mustshare-a-great-way-to-highlight-and-save-great-healthcare-marketing-communications-content/feed/</wfw:commentRss>
		<slash:comments>41</slash:comments>
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		<title>Disease versus Illness: Two Different Marketing Approaches</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/#comments</comments>
		<pubDate>Mon, 03 May 2010 17:45:10 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=963</guid>
		<description><![CDATA[One of the first concepts I remember studying in public health was the difference between illness and disease.  As I understand the difference, disease is a biological concept with physical manifestations in the body. Illness, on the other hand, is the experience of being sick.
Why does this matter? Health is not simply the absence of [...]]]></description>
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		<slash:comments>3</slash:comments>
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