Posted in Collaboration, Marketing Strategy, Technology, Uncategorized on Apr 5th, 2010
I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink. I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]
Posted in Collaboration, Health Communications, Marketing Strategy, Public Health on Feb 22nd, 2010
Are you excited about First Lady Michelle Obama’s new anti-childhood obesity initiative, Let’s Move? You should be. But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim. The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]
Posted in Collaboration, Community Building on Feb 17th, 2010
Last summer, I took a risk by deciding to launch an initiative designed to help health marketing communications pros from around the world, educate themselves, share knowledge and collaborate. I took an even bigger risk by calling it the Path of the Blue Eye Project and using transmedia storytelling elements to introduce and explain the [...]
Posted in Casual Conversation Webinars, Collaboration, Community Building, Health 2.0, Health Communications, Health Marketing, Technology on Feb 12th, 2010
As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
Posted in Casual Conversation Webinars, Collaboration, Social Media on Feb 12th, 2010
Earlier today, John Cass and Toby Bloomberg led a fantastic conversation focusing on social media transparency for our Casual Conversation Webinar series (click here for my original post on the session).
During the Webinar we discussed a range of issues, including:
Should there be gray areas when it comes to transparency in health social media?
Can transparency (or [...]
