Posted in Collaboration, Community Building on Dec 17th, 2010
Today, I’m pleased to announce two new Path of the Blue Eye Project initiatives designed to educate, inform and support health marketing communications professionals from around the world.
The Q&A Center Expert Panel
The Living the Path Q&A Center is designed to be a place where health marketing communications professionals can receive answers to questions related [...]
Posted in Collaboration, Community Building on Nov 24th, 2010
With the U.S. Thanksgiving holiday upon us, it’s customary to give thanks to individuals who have helped improve our personal and professional lives. Given this, I think it’s appropriate to send out a few “thank yous” to people who have contributed to the success of the Path of the Blue Eye Project over the past [...]
Posted in Collaboration, Community Building, Mobile on Nov 2nd, 2010
Amozo, is the Path of the Blue Eye Project’s official mobile app. This elegant, portable educational tool is designed to provide health marketing communications pros with the latest and greatest info on a range of subjects, including public relations, social media, mobile marketing, the future of health, e-patients and more. Amozo is [...]
Posted in Collaboration, Community Building, Data First on Oct 25th, 2010
Each week — in fact everyday — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you to miss out. [...]
Posted in Collaboration, Community Building, Data First, Health Communications, Marketing Strategy on Oct 15th, 2010
Each week — in fact everyday — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you to miss out. Following [...]
