Posted in Collaboration, Community Building, Data First on Oct 6th, 2010
Starting today, we’re starting a new feature on Walking the Path titled, “What’s Hot on Living the Path.” Each week — in fact everyday — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about [...]
Posted in Collaboration, Community Building, Data First, Public Health, Social Media on Sep 24th, 2010
Earlier this week, I announced the launch of our Contributing Member Program. Essentially, members of our knowledge community, Living the Path, who make consistent monthly contributions to the site will receive access to valuable research on a range of topics.
Since the announcement, we’ve seen a spike in membership requests, which is gratifying. However, [...]
Posted in Collaboration, Community Building, Data First on Sep 20th, 2010
UPDATE: Learn more about our Contributing Member Program research agenda and methodology by clicking here.
When I launched the Path of the Blue Eye Project in mid-2009, the goal was to encourage a diverse group of health marketing communications professionals to collaborate by sharing their knowledge and experience with others from around the world. Since the [...]
Posted in Collaboration, Marketing Strategy, Social Media on Jun 17th, 2010
About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: “One-quarter (25.4%) of [...]
Posted in Collaboration, Health Communications, Health Marketing, Marketing Strategy, On Collaboration on Jun 8th, 2010
Today, I’m proud to announce the Path of the Blue Eye Project’s first event: unNiched 2010. This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:
Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]
