As many of you are aware, we had to cancel last week’s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state. While we couldn’t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]
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Last summer, I took a risk by deciding to launch an initiative designed to help health marketing communications pros from around the world, educate themselves, share knowledge and collaborate. I took an even bigger risk by calling it the Path of the Blue Eye Project and using transmedia storytelling elements to introduce and explain the [...]
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As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
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By now, most people involved in digital and social media marketing are aware of the new Federal Trade Commission guidance focusing on blogger transparency. FTC’s guidelines have been hailed by some and blasted as unconstitutional by others. Regardless of one’s stance on the regulations, transparency about the financial links between bloggers and companies [...]
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Last week we had our second “Casual Conversation” Webinar focusing on how to build a movement using social media. The session featured Nedra Weinreich, a prominent social marketer and expert in using social technologies to prompt “change for good.”
Due to technical difficulties I’m not able to post the Webinar audio. However, the chat transcript and [...]
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