Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’” Key was not focused on semantics. Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.” He [...]
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Since the launch of the Path of the Blue Eye Project last year, the Project’s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field. We’ve also been storing much of this content on our growing knowledge community, Living the Path.
To date, the community’s wiki [...]
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As many of you are aware, we had to cancel last week’s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state. While we couldn’t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]
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Last summer, I took a risk by deciding to launch an initiative designed to help health marketing communications pros from around the world, educate themselves, share knowledge and collaborate. I took an even bigger risk by calling it the Path of the Blue Eye Project and using transmedia storytelling elements to introduce and explain the [...]
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As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
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