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	<title>Walking the Path &#187; Community Building</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://pathoftheblueeye.com/multimedia/FYI_Podcast/itunes_image/eye_logo.jpg" />
	<itunes:owner>
		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
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	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Walking the Path &#187; Community Building</title>
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		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Health" />
		<item>
		<title>Happy New Year!; Community Survey</title>
		<link>http://blog.pathoftheblueeye.com/2012/01/04/happy-new-year-community-survey/</link>
		<comments>http://blog.pathoftheblueeye.com/2012/01/04/happy-new-year-community-survey/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 20:32:24 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1503</guid>
		<description><![CDATA[Happy New Year and welcome to 2012!  We took a little break over the holiday season and we&#8217;re excited for what the New Year has in store.
The Path of the Blue Eye Project was conceived in February 2009 and launched later that year.  As we approach our third anniversary, we thought it would be [...]]]></description>
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		<title>unNiched(micro) Health Marketing Innovation Series: Ubiqi Health</title>
		<link>http://blog.pathoftheblueeye.com/2011/12/01/unnichedmicro-health-marketing-innovation-series/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/12/01/unnichedmicro-health-marketing-innovation-series/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 22:40:50 +0000</pubDate>
		<dc:creator>Jayme Hummer</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[FYI: Health Marcomms]]></category>
		<category><![CDATA[unNiched(micro) - Scratch, Sniff and Learn Innovations]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1482</guid>
		<description><![CDATA[This episode of fyi: health marcomms marks the first of a special series  of podcasts we&#8217;ll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event. unNiched(micro) is a breakfast series  dedicated to knowledge sharing among professionals, students, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:subtitle>This episode of fyi: health marcomms marks the first of a special series  of podcasts we&#039;ll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event.</itunes:subtitle>
		<itunes:summary>This episode of fyi: health marcomms marks the first of a special series  of podcasts we&#039;ll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event. unNiched(micro) is a breakfast series  dedicated to knowledge sharing among professionals, students, and  educators within the health marketing communications industry.

In October we hosted a special unNiched(micro) event, Scratch, Sniff &amp; Learn.  The event was designed to showcase innovations in health marketing communications.  Seven  organizations presented recently developed innovations designed to advance  mobile health, public health, gamification in healthcare,  and more.  Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event.

Today&#039;s podcast features Ubiqi Health, a company developing patient assistance and educational mobile applications.  At Scratch, Sniff and Learn, they featured their flagship mobile application designed to help migraine patients track their triggers, medications, diet and treatment strategies.

Listen to the podcast by by clicking the link below.


Learn more about this innovation by:

	Reading this case study published on the Path of the Blue Eye Project&#039;s community wiki
	Watching the video (shown below) produced by Pixels and Pills, unNiched(micro)&#039;s media partner


Jacqueline Thong of Ubiqi Health Uses Social Tools to Stop Migraines from Zemoga on Vimeo.

If your organization is interested in participating in or attending an  upcoming unNiched(micro) event, please get in contact here.

Engage with the Podcast


	Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview
	Subscribe to this podcast’s RSS feed
	Keep up with fyi: health marcomms via iTunes 
	Podcast Theme: The Cverse Revealed, © 2009, Composed by Fard Johnmar</itunes:summary>
		<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>18:46</itunes:duration>
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		<item>
		<title>Giving Thanks</title>
		<link>http://blog.pathoftheblueeye.com/2011/11/23/giving-thanks-2/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/11/23/giving-thanks-2/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:02:23 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[About Walking the Path]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1478</guid>
		<description><![CDATA[On this day before the U.S. Thanksgiving holiday, we&#8217;d like to take a moment to thank all of the members of the Path of the Blue Eye Project&#8217;s extended community who have helped power the success of our movement over the past year.  We&#8217;d like to give special thanks to:

Our unNiched event advisory board and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Rachael Randal: Our Newest Q&amp;A Center Expert Panel Member</title>
		<link>http://blog.pathoftheblueeye.com/2011/01/24/rachael-randal-our-newest-qa-center-expert-panel-member/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/01/24/rachael-randal-our-newest-qa-center-expert-panel-member/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 21:37:18 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[On Collaboration]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1187</guid>
		<description><![CDATA[At the Path of the Blue Eye Project, we&#8217;re striving to bring together a global community of like minded health marketing communications professionals for deep collaboration and knowledge sharing.  It&#8217;s a process that&#8217;s bearing fruit in many ways.
Last year, I had the pleasure of meeting Rachael Randal, a health communicator from New Zealand, when she [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Living the Path Resources: 2009 &#8211; 2010</title>
		<link>http://blog.pathoftheblueeye.com/2010/12/21/top-10-living-the-path-resources-2009-2010/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/12/21/top-10-living-the-path-resources-2009-2010/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:34:23 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Ask Living the Path]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1169</guid>
		<description><![CDATA[Since early 2009, the Path of the Blue Eye Project community has regularly posted and developed a range of content helpful to health marketing communications professionals around the world on our knowledge network Living the Path.  To date, the community has gathered nearly 1,500 articles, case studies, blog posts, data summaries and other content.  Traffic [...]]]></description>
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