By now, most people involved in digital and social media marketing are aware of the new Federal Trade Commission guidance focusing on blogger transparency. FTC’s guidelines have been hailed by some and blasted as unconstitutional by others. Regardless of one’s stance on the regulations, transparency about the financial links between bloggers and companies [...]
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Last week we had our second “Casual Conversation” Webinar focusing on how to build a movement using social media. The session featured Nedra Weinreich, a prominent social marketer and expert in using social technologies to prompt “change for good.”
Due to technical difficulties I’m not able to post the Webinar audio. However, the chat transcript and [...]
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The Bottom Line: The numbers belie our momentum
Earlier this month, I announced we had launched a KnowledgeDrive. The goal: 120 submissions to our NewsHub and Q&A Center in 60 days. The outcome: 120 books to low-income children and more knowledge for health marketers.
The chart at the right (click to enlarge) illustrates our progress to date. [...]
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The Bottom Line: Our KnowledgeDrive has stalled
Earlier this month, I announced we had launched a KnowledgeDrive. The goal: 120 submissions to our NewsHub and Q&A Center in 60 days. The outcome: 120 books to low-income children and more knowledge for health marketers.
The chart at the right (click to enlarge) illustrates our progress to date. Currently, [...]
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Webinar Date/Time: January 29, 2010, 12:30 PM (EST)
Featured Webinar Leader: Nedra Kline Weinreich
With the world’s attention focused on the devastation in Haiti, millions of people around the globe have come together to support the many victims of this tragedy. Once again, social and new media technologies like Facebook, Twitter, YouTube and mobile have helped people [...]
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