Posted in Community Building on Sep 30th, 2010
When developing the Path of the Blue Eye Project’s online properties (Blog, Community) back in 2009, we conducted extensive user research to better understand the needs of health communications pros and ensure these sites were useful and navigable. Since the launch, we’ve received some feedback from users that prompted us to make some changes and [...]
Posted in Collaboration, Community Building, Data First, Public Health, Social Media on Sep 24th, 2010
Earlier this week, I announced the launch of our Contributing Member Program. Essentially, members of our knowledge community, Living the Path, who make consistent monthly contributions to the site will receive access to valuable research on a range of topics. Since the announcement, we’ve seen a spike in membership requests, which is gratifying. However, I’m [...]
Posted in Collaboration, Community Building, Data First on Sep 20th, 2010
UPDATE: Learn more about our Contributing Member Program research agenda and methodology by clicking here. When I launched the Path of the Blue Eye Project in mid-2009, the goal was to encourage a diverse group of health marketing communications professionals to collaborate by sharing their knowledge and experience with others from around the world. Since [...]
Posted in Collaboration, Community Building, Social Media, Technology on May 20th, 2010
Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’” Key was not focused on semantics. Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.” He [...]
Posted in Collaboration, Community Building, Health Communications, Health Marketing on May 14th, 2010
Since the launch of the Path of the Blue Eye Project last year, the Project’s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field. We’ve also been storing much of this content on our growing knowledge community, Living the Path. To date, the community’s [...]
