Posted in Ask Living the Path, Data First on Apr 23rd, 2010
This post is part of an ongoing series called “Ask Living the Path.” With more than 1,000 blog posts, news articles, data summaries, strategy guides and case studies, our knowledge-based online community, Living the Path, is packed with content that will help you stay informed. In this series we demonstrate how the site can help [...]
Posted in Case Studies, Collaboration, Data First, Marketing Strategy on Dec 21st, 2009
Whether you know it or not, there’s a digital curator in your life. In fact, you may even be one.
According to public relations and social media expert Steve Rubel, digital curators are “identifiable subject matter experts who dive through mountains of digital information and distill it down to its most relevant, essential parts.” He believes [...]
Posted in Data First, Health Communications, Marketing Strategy on Dec 14th, 2009
It’s Monday morning. Your boss pulls you aside and says: “I’ve heard people called ‘e-patients’ are important. I want you to tell me all about them at our weekly meeting this Friday.”
You go back to your desk and immediately hit the Web. You learn that e-patients:
Are all over the Internet
Have embraced social media
It’s Friday afternoon. [...]
Posted in Data First, Health Communications, Health Marketing, Marketing Strategy, Participatory Health, Social Media on Nov 17th, 2009
Update: Please click here for the report that outlines the full results from this study.
Late last month, I published an analysis focusing on whether Baby Boomers are using social technologies. I looked at this issue because some have argued that Boomers are shying away from social media.
It’s no secret that older people are relying on [...]
Posted in Data First, FDA, Online Health Search, Pharmaceutical Marketing, Public Health on Nov 4th, 2009
To really understand online health searchers, you have to observe them in the wild.
Many of the studies focusing on this group examine their historical search activity. For example, the Pew Internet & American Life Project has reported that “61% of American adults have looked online for health information.” Manhattan Research recently found that 35% of [...]
