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	<title>Walking the Path &#187; Data First</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
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	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Finally! Identifying and Setting Social Media Benchmarks for Public Health Campaigns</title>
		<link>http://blog.pathoftheblueeye.com/2011/09/07/finally-identifying-and-setting-social-media-benchmarks-for-public-health-campaigns/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/09/07/finally-identifying-and-setting-social-media-benchmarks-for-public-health-campaigns/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 15:54:48 +0000</pubDate>
		<dc:creator>Amelia Burke</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

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		<description><![CDATA[As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic &#8216;click&#8217;, &#8216;tweet&#8217;, and &#8216;like&#8217; data that is readily available to us to show results &#8211; and yet that is a small measure of success and does not demonstrate health [...]]]></description>
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		<title>Top 10 Living the Path Resources: 2009 &#8211; 2010</title>
		<link>http://blog.pathoftheblueeye.com/2010/12/21/top-10-living-the-path-resources-2009-2010/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/12/21/top-10-living-the-path-resources-2009-2010/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 15:34:23 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Ask Living the Path]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1169</guid>
		<description><![CDATA[Since early 2009, the Path of the Blue Eye Project community has regularly posted and developed a range of content helpful to health marketing communications professionals around the world on our knowledge network Living the Path.  To date, the community has gathered nearly 1,500 articles, case studies, blog posts, data summaries and other content.  Traffic [...]]]></description>
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		<title>What&#8217;s Hot on Living the Path: November 15, 2010</title>
		<link>http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 19:32:43 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Each week &#8212; in fact every day &#8212; our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects.  If you&#8217;re following us on Twitter,  you know  about some of this content.  However, if you&#8217;re not, we don&#8217;t  want you [...]]]></description>
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		<title>What&#8217;s Hot on Living the Path: November 1, 2010</title>
		<link>http://blog.pathoftheblueeye.com/2010/11/01/what-hot-living-path-november-1/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/11/01/what-hot-living-path-november-1/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 17:04:22 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[The Future Web]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1116</guid>
		<description><![CDATA[Each week &#8212; in fact every day &#8212; our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects.  If you&#8217;re following us on Twitter,  you know  about some of this content.  However, if you&#8217;re not, we don&#8217;t  want you [...]]]></description>
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		<title>What&#8217;s Hot on Living the Path: October 25, 2010</title>
		<link>http://blog.pathoftheblueeye.com/2010/10/25/whats-hot-on-living-the-path-october-25-2010/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/10/25/whats-hot-on-living-the-path-october-25-2010/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 17:36:32 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Data First]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1109</guid>
		<description><![CDATA[Each week &#8212; in fact everyday &#8212; our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects.  If you&#8217;re following us on Twitter,  you know  about some of this content.  However, if you&#8217;re not, we don&#8217;t  want you  to miss out. [...]]]></description>
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