On the Digital Divide: Why Improving Access is NOT Enough
Posted in Digital Divide, Multicultural Marketing, Social Media, Technology on Nov 16th, 2009
Despite reports to the contrary, the digital divide is alive and well.
Back in July, the Pew Internet and American Life Project released data indicating that African Americans are more likely to use the mobile Web than whites. Some looked at this research and suggested that the digital divide has closed.
This interpretation is inaccurate and misleading.
First, [...]
