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	<title>Walking the Path &#187; Digital Divide</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
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	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>On the Digital Divide: Why Improving Access is NOT Enough</title>
		<link>http://blog.pathoftheblueeye.com/2009/11/16/why_improving_access_not_enough/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/11/16/why_improving_access_not_enough/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 20:17:18 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Digital Divide]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

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		<description><![CDATA[Despite reports to the contrary, the digital divide is alive and well.
Back in July, the Pew Internet and American Life Project released data indicating that African Americans are more likely to use the mobile Web than whites.  Some looked at this research and suggested that the digital divide has closed.
This interpretation is inaccurate and misleading.
First, [...]]]></description>
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