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	<title>Walking the Path &#187; Edutainment</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
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	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Explaining the 3rd Mantra and a Puzzle for Your Thoughts</title>
		<link>http://blog.pathoftheblueeye.com/2009/11/06/explaning-the-3rd-mantra-and-a-puzzle-for-your-thoughts/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/11/06/explaning-the-3rd-mantra-and-a-puzzle-for-your-thoughts/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:34:21 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Edutainment]]></category>
		<category><![CDATA[Explaining the Path]]></category>

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		<description><![CDATA[This is the third installment in a series focusing on the real-world implications of the Path of the Blue Eye. 
Think about the last time you were truly outside of your comfort zone professionally.  What did it feel like? Was the experience scary or exhilarating?
How did you react?  Did you retreat back into your shell [...]]]></description>
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		<title>Who is the DD tonight? The Designated Driver Campaign.</title>
		<link>http://blog.pathoftheblueeye.com/2009/10/10/whose-the-dd-tonight-the-designated-driver-campaign/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/10/10/whose-the-dd-tonight-the-designated-driver-campaign/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 14:02:31 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Edutainment]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=415</guid>
		<description><![CDATA[I may be giving away my age here, but I’m of a generation that’s too young to remember life before designated drivers (or DDs).
Growing up in a rural community without adequate public transportation, the necessity of finding a DD was instilled in me since I was a young adult. This, however, is not the case [...]]]></description>
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		<title>57 Channels and Nothing On</title>
		<link>http://blog.pathoftheblueeye.com/2009/08/12/57-channels-and-nothing-on/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/08/12/57-channels-and-nothing-on/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 16:55:56 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Edutainment]]></category>
		<category><![CDATA[Health Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=245</guid>
		<description><![CDATA[This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels.  If you have a campaign we should highlight, let us know.
During his career, the popular musician Bruce Springsteen has sung many profound lyrics, but he was wrong when he sang these: “57 Channels and Nothing On.” [...]]]></description>
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