Memo to FDA: Online Health Searchers Are Blind, Irritated & Impatient
Posted in Data First, FDA, Online Health Search, Pharmaceutical Marketing, Public Health on Nov 4th, 2009
To really understand online health searchers, you have to observe them in the wild.
Many of the studies focusing on this group examine their historical search activity. For example, the Pew Internet & American Life Project has reported that “61% of American adults have looked online for health information.” Manhattan Research recently found that 35% of [...]
