<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Walking the Path &#187; FDA</title>
	<atom:link href="http://blog.pathoftheblueeye.com/category/fda/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.pathoftheblueeye.com</link>
	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
	<lastBuildDate>Wed, 28 Jul 2010 01:43:57 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Memo to FDA: Online Health Searchers Are Blind, Irritated &amp; Impatient</title>
		<link>http://blog.pathoftheblueeye.com/2009/11/04/memo-to-fda-online-health-searchers-are-blind-irritated-impatient/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/11/04/memo-to-fda-online-health-searchers-are-blind-irritated-impatient/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 22:02:29 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Data First]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Online Health Search]]></category>
		<category><![CDATA[Pharmaceutical Marketing]]></category>
		<category><![CDATA[Public Health]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=502</guid>
		<description><![CDATA[To really understand online health searchers, you have to observe them in the wild.
Many of the studies focusing on this group examine their historical search activity.  For example, the Pew Internet &#38; American Life Project has reported that &#8220;61% of American adults have looked online for health information.&#8221; Manhattan Research recently found that 35% of [...]]]></description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2009/11/04/memo-to-fda-online-health-searchers-are-blind-irritated-impatient/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
	</channel>
</rss>
